Forrester Business View ist der Meinung, dass sich sowohl die Zahl der eCommerce-Nutzer wie die getätigten Umsätze in den nächsten paar Jahren rasant entwickeln werden.

Deutschland:

Germany is home to the most online consumers in Europe. By 2011, 43 million German consumers will buy online, taking the eCommerce sales in the country to €62 billion — €14 billion less than in Europe's leading online retail market, the UK. More than half of the categories of goods that German consumers buy online will see a CAGR of more than 20%.

Frankreich:

Almost twice as many French consumers buy online today compared with 2003. By 2011, 26 million French online buyers will spend €39 billion on products and services via the Net. Leisure travel and clothing will be the biggest retail categories at €9 billion and €6 billion, respectively.

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